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The new McSweeney Chrysler, Dodge, Jeep and Ram Dealership in Pell City is visible from Interstate 20.

Bob Crisp/The Daily Home

PELL CITY – They were all there; count ‘em -- 300 vehicles of different makes and models neatly parked in designated spaces surrounding the new McSweeney Chrysler, Dodge, Jeep and Ram Dealership.

“Today is the day,” said Michael McSweeney with McSweeney Automotive Group. “We’ve opened on time.”  

The new McSweeney Dealership, off of Interstate 20 on Dr. John Haynes Drive in Pell City, officially opened this morning.

McSweeney said builders, Blalock Building Company, did not expect to finish the construction of the new facility until the second week of January.

“We asked them to hurry up,” McSweeney said. “They actually finished two weeks ahead of schedule. They did such a great job.”

The dealership opened with 100 used vehicles and 200 new vehicles on its spacious lot.

McSweeney said their dealership had all vehicles stored in Talladega and began bringing the fleet of new and used vehicles to Pell City last week. Around 20 drivers worked two days bringing all the vehicles to the new Pell City dealership on Thursday and Friday.

As vehicles began showing up at the new dealership, so did people.

“Our parking lot has constantly had people driving through, which obviously we’re very excited about,” McSweeney said.

The dealership also has had a constant stream of customers in the new showroom, even though the McSweeney Automotive Group chose to have a soft opening.

The new facility is 18,000 square feet and includes 15 service bays. Ten bays are dedicated to heavy service, while five bays serve as quick service bays.

The dealership has a large showroom with brand new cars and trucks.

The McSweeney Group also owns the former Bill Stanford dealership in Talladega, where the group sells used vehicles, as well as new Cadillac and GMC vehicles.

The new Pell City dealership employs 35 people. Most of the employees at the new dealership are new hires, McSweeney said.

“The doors are open, and we are ready for people,” he said.

Officials said the new dealership will complement the newly constructed Town and Country Ford dealership.

“As long as we can bring people to Pell City,” McSweeney said, “hopefully, they can find what they are looking for.”