PELL CITY -- Lights, camera, action -- the new Premiere Cinertainment will open this week.
“The opening of the Premiere project is something the community has looked forward to for years,” Pell City Manager Brian Muenger said Friday.
Don Massingill, regional director for Premiere Cinemas, said Friday the Premiere Cinertainment will open to the public on Thursday with a free movie day.
“They will show films that were released this past summer,” Massingill said.
He said admission will be on a first-come, first-served basis Thursday, and it is best for the public to go to the Premiere Cinemas website and reserve a seat before Thursday.
Massingill said people cannot reserve a seat for Thursday’s Free Movie Day until Monday.
Massingill said it will be business as normal Friday, with new blockbuster movies hitting the screens. He said the main lobby of Premiere Cinertainment will be open from 11 a.m.-11 p.m.
The entertainment center has seven movie screens, a 12-lane bowling alley, a ropes course, an arcade or game room, café area and bar.
A few movies that will appear on the screen Thursday include Mission Impossible - Fallout, Woodlawn, Incredibles, Goosebumps and Jurassic World: Fallen Kingdom.
On Friday, Massingill said, the newest releases will hit the screens -- Glass, Mary Poppins Returns, Bumblebee, Aquaman and the new Clint Eastwood movie, The Mule.
Massingill said the assigned seating -- luxury recliner-type seating with individual control panels and swivel food tables -- are selected by guests on a computer screen on a first-come, first-served basis.
Workers were completing the finishing touches to the facility Friday.
Massingill said the biggest holdup was the parking lot. Rain delayed the final resurfacing.
“As a city, it is incredibly important for our citizens to have local options for entertainment,” Muenger said Friday. “This will allow people to enjoy a night out with their family, without having to leave St. Clair County. The facility itself is state-of-the-art, and there is no doubt that it will draw customers from surrounding counties to our area.
“Working on the project with Gary Moore, the CEO of Premiere, and his team has been a great experience, and the city is proud to be the home of their newest facility.”
The new $9 million facility is 47,792 square feet, and each of the seven movie theaters will accommodate 100-150 guests.
There are kiosk stations near the front entrance, where people can purchase tickets, drinks and food. The new facility has self-serve popcorn and drink stations.
The entertainment center is owned by Premiere Cinema Corporation, which is headquartered in Big Spring, Texas. The company is one of the largest privately held movie theater corporations in the U.S., with theaters in six states, Texas, New Mexico, Alabama, Florida, Mississippi and South Carolina.