SYLACAUGA – The Sylacauga Alliance for Family Enhancement (SAFE) got a nice surprise Thursday thanks to local industry Nemak.
SAFE is being featured in Nemak’s global new marketing campaign. A photograph from SAFE’s 20th anniversary celebration shows Nemak’s commitment to the community. At the celebration, Nemak officials presented a $20,000 contribution to SAFE.
Margaret Morton, executive director of SAFE, said the contribution will allow SAFE to keep investing in the community and help grow the community through sustainability.
“Over the 20 years we have been in the community, there has been a $34 million investment in SAFE. We are creating a foundation to help us continue to invest in our community,” Morton said.
The executive director added that SAFE thanked Nemak for its investment by having renowned marble sculptor Craigger Browne carve a piece of artwork from marble.
The contribution, said Steve Barlow, human resources manager for Nemak’s Alabama operation in Sylacauga, is part of the company’s investment in the community. This investment is one of the values Nemak is focusing on in its marketing campaign.
“This was an opportunity for Nemak to give back to this community. It is important for us to be involved with organizations like SAFE,” Barlow said.
Local plant officials, Barlow said, had no knowledge SAFE was being used in the marketing campaign until the display boxes were put together and they found SAFE as part of community commitment, which the company is stressing through its core values.
“This campaign is what investors wanted to show how Nemak values the communities it has facilities in. It’s great we made the cover of the display boxes. This display will be used across the country and elsewhere to show the public about Nemak, including at career fairs on college campuses,” Barlow said.
The four aspects of the campaign include customer focus, innovation, trust and collaboration, and respect and responsibility.
Locally, Nemak employs 468, said Nick Davey-Turner, plant manager. A $34 million capital investment for the facility’s internal expansion project will result in the hiring of 67 new employees over three years.
According to Nemak’s website, the company employs 23,000 people in 38 facilities worldwide. In 2016, Nemak generated revenues of $4.3 billion.
Nemak produces aluminum automotive parts.