TALLADEGA SUPERSPEEDWAY – Talladega Superspeedway Chairman Grant Lynch announced Feb. 14 the addition of Jake Carlisle as director of ticketing at NASCAR’s most competitive track. He begins his duties immediately.

Carlisle is no stranger to Talladega Superspeedway, previously serving as the ticket operations manager from January 2012 through May 2013.

Carlisle, who will oversee all aspects of ticket sales, has gained experience in several other ticketing capacities throughout his career. He graduated from Kennesaw State University with a Bachelor of Science degree in sports management.

His first race weekend in his new capacity at the 2.66-mile, historical venue will be May 5-7 for the GEICO 500, Sparks Energy 300 and General Tire 200.

“We are so happy to have Jake back in the Talladega family,” Lynch said. “He’s a talented pro’s pro and has an extensive knowledge of our business, particularly with an understanding of our fans.

“We at Talladega pride ourselves on providing our guests the best overall fan experience possible, and Jake joins a team that is committed to achieving that.”