What’s wrong with this picture? At first glance you might say you don’t know. It is a mildly-customized, 1955 Ford F-Series (F-100) pickup with a “Flairside” bed (generically often referred to as a “step-side pickup”) with bulging fenders and a narrower bed. But aside from the obvious—custom wheels and tires and a lowered suspension—upon closer examination, what do you see that is unique to this modified pickup? (Answer at end of story.)

For nearly a century, these trucks were known by the family name of Dodge. Then, in 2009, Ram got rebellious and, as the folks at Ram division like to say, “unbundled” itself from Dodge, in the process becoming a brand of its own. Now, at the ripe old age of 10, the Ram brand is celebrating record sales, Fiat Chrysler Automobiles reports.

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