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HOT BLAST: Watch the new Nike-Kaepernick ad

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Nike's decision to place exiled NFL quarterback Colin Kaepernick at the center of its latest advertising campaign is either marketing genius or a terrible mistake.

Opinions, as they usually do, vary. (Links follow. You know the drill.)

Nike investors aren't happy.

People are destroying their Nike shoes.

Nike is getting 'absolutely killed ...'

Trump mocks Nike.

And on it goes.

Nike will air the ad Thursday night during the first NFL game. Today, Nike released the ad on the internet.

Here it is.

-- Phillip Tutor