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That Ram truck ad and MLK

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Martin Luther King Jr.

In a contest for worst idea ever for a Super Bowl television advertisement, Ram’s use of a poignant Martin Luther King Jr. speech Sunday night to hawk expensive trucks during a football game ranks stupendously high.

Or stupidly high, in fact.

Granted, the King estate approved Ram’s use of MLK’s voice and words. But that doesn’t lessen how tone-deaf Ram looks, considering the racial discussions taking place in today’s America and the NFL players who’ve used their platform to protest racial discrimination.

Ram would have been better served — smarter, too — if it had stuck to something it supposedly knows well: trucks, and nothing but trucks.