When the Gamecocks play their first home football game Saturday, Jacksonville State University officials plan to air 6-second clips of the players posing behind whirlwinds of graphics on the stadium’s big screens. It’s the kind of intros you see at NFL games, and JSU’s clips were made not far from campus at Jacksonville’s Longleaf Studios.
For years, Longleaf Studios has encouraged filmmaking in the region. But the videos of the football players come from a partner that recently set up shop at Longleaf, Atlanta-based Gilbert Creative.
The firm caters mainly to businesses, offering services for live streaming, webinars, on-site video production and web services. According to president Brad Gilbert, the company’s clients include Coca-Cola and Chik-Fil-A.
Gilbert said businesses often have messages they want to get out, but can’t afford to rent out a whole day at a production studio. Gilbert Creative has a ready-made green-screen studio that can be rented out by the hour, bringing down the price of production.
Gilbert Creative has spent thousands of dollars renovating space at Longleaf to turn it into a green-screen studio, according to Pete Conroy, president of the Northeast Alabama Entertainment Initiative, which founded Longleaf Studios. A green-screen studio allows a director to film a primary subject, such as a speaker, against a backdrop that will later contain motion or other images in the final production.
Gilbert held a presentation last week for JSU officials about the firm’s services, showing examples of live investor relations broadcasts and recorded corporate announcements. Gilbert said he also hopes to pitch the company’s services to JSU’s business school in October.
Conroy said Longleaf and Gilbert Creative haven’t arrived at a specific rental agreement for the space, but they hope to iron out a cost-share deal that will give a percentage of the firm’s earnings to help Longleaf further its mission.
“It’s a measured but optimistic approach,” Conroy said.