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Mark Edwards: Tiff over his name brings Deion Sanders attention Jackson State needs

Deion Sanders

Jackson State football coach Deion Sanders of the NFL 100 All-Time Team is honored on the field prior to Super Bowl LIV between the San Francisco 49ers and the Kansas City Chiefs at Hard Rock Stadium on February 02, 2020. (Maddie Meyer/Getty Images/TNS)

He wants to be called "Coach," but Deion Sanders is still Prime Time.

The Southeastern Conference is college football's Goliath, but by himself Tuesday, Sanders managed to hijack the sport's news cycle away from the SEC's marquee media days event in Hoover.

Senior Editor Mark Edwards: 256-235-3570. On Twitter: @MarkSportsStar.