Knox Concert Series will see two firsts in October.
The Anniston arts group is set to bring a troupe of Chinese acrobats into town on Oct. 27, and also hopes to court potential new audience members.
With an event dubbed "A Night of Arts and Crafts," Knox is offering young adults the opportunity to see a single Knox show for a discount.
For $35, those in Knox’s targeted age range — 21 to 40 years old — will get a ticket to the show as well as to a 5:30 p.m. pre-show party at Cheaha Brewing Company.
There will be craft beer — that’s where the "crafts" in the event’s name comes from — and wine. Two drinks are included in the ticket price.
Normally, single ticket prices range from $40 to $105 for reserved seating, depending on the show.
The idea behind the new event, according to Knox Concerts advisory board member Jacki-Lyn Lowry, is not to replace the old guard (those loyal, 50- to 70-year-old purchasers of season tickets), but to try and cultivate appreciation for Anniston’s arts scene in a younger generation.
"It’s about the future of Knox Concerts Series," Lowry said. "We need to attract these groups of people in order for them to want to buy season passes later on."
Lowry won’t exactly be checking ages. "I’m not ID’ing people for these tickets," she said. "I’m asking people, but I’m also not looking at people who might be 41."
There are a very limited number of "Arts and Crafts" tickets available — only 50.
The National Circus & Acrobats of the People’s Republic of China is a departure from the concert series’ usual programming, Knox chairwoman Patricia Smith said Friday. It will be the first time Knox has hosted either a circus or acrobats.
"They are supposedly highly credentialed," Smith said of the performers, who hail from Beijing. "They’ve won many gold medals."
Don’t expect Cirque de Soleil though, Smith said. There won’t be any high-flying trapeze artists diving into swimming pools. Instead, there will be displays of juggling, stacking and balancing, all set to traditional Chinese music.
Lowry said Knox is not doing any paid advertisement for the "Arts and Crafts" event, instead intending to use social media.
Lowry said she has already sold a handful of tickets through Facebook, and plans on using the newly created Knox Instagram account to further promote the show.
"We’re hoping this event will spark some interest in some of those individuals who may not feel like, ‘Oh, I want to commit, because I don’t know if I’m going to be in town in a couple months,’" Lowry said.
Anyone interested in purchasing a ticket can contact Lowry at firstname.lastname@example.org.
Staff Writer Zach Tyler: 256-235-3564. On Twitter @ZTyler_Star.