Does it feel to anybody else like Chip and Joanna Gaines are slowly but surely taking over the world? The stars of the HGTV show “Fixer Upper” have built a small empire around the rustic, farmhouse style of Magnolia Farms and Magnolia Market, their properties in Waco, Texas.
Last year, the Gaineses launched a new line of furniture and accessories called Magnolia Home. Locally, the furniture is available only at Classic Home Furnishings in Oxford (1905 U.S. Highway 78 E., 256- 835-9899).
“Everybody loves Joanna because of the kind of person she is. Her design really resonates with a lot of people,” said Graham Morrow, owner of Classic Home Furnishings.
Magnolia Home furniture comes in the styles of Primitive, Industrial, Boho, French Inspired, Farm and Traditional. “It’s very well made for the money,” Morrow said. “You usually pay a lot more money for furniture made as well as hers.”
Classic Home Furnishings has Magnolia Home dining room, bedroom and living room furniture and accessories available in store, and can order anything in the line. “We have to order a lot of it because it’s a huge line, and because it’s been so popular,” Morrow said.
New Magnolia Home items for fall should be unveiled in a few weeks, Morrow added, and should be in the store by late October.
Magnolia coming to Target
Earlier this month, Chip and Joanna Gaines announced a new partnership with Target for a line of tabletop and home decor pieces called Hearth & Hand. It promises to be a modern take on Magnolia’s signature farmhouse look.
There will be more than 300 pieces in the initial collection, including tabletop, home decor and holiday gifts. Prices will range from 99 cents to $129.99, with most items under $29.99.
The collection will be available at Target starting Nov. 5, both in stores and online. New pieces will be added over time, and the partnership will continue for several years, unlike some of Target’s limited-time-only partnerships with other designers.
— Anniston Star staff