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COMMENTARY

Honda Ridgeline toughens up

Lincoln-made truck takes on rugged exterior to better rival competitors

Ridgeline image

Honda’s made-in-Alabama pickup undergoes a makeover for the 2021 model year, which includes changes to the front end, a new skid plate, a set of standard 18-inch wheels and a tougher rear end with dual exhaust tips. New LED headlamps promise better lighting. (Honda courtesy photo)

Is the Honda Ridgeline a real truck?

Of course it is, but Honda has been having trouble convincing customers that the Alabama-made, four-wheel-drive truck is as rugged and reliable as its competitors. It has fallen flat in most Southern markets.

Ridgeline and sales

Sunny King Honda sales team members (front, from left) Jessie Ballard, Nick Pope, Randall Doss and Eddie Sterling and (back) Cameron Dempsey, Tyler Causey, Desmond Thomas and Shane Skinner show off the 2020 Honda Ridgeline. (James Bennett / The Anniston Star)

James Bennett is Executive Editor. Contact him at 256-235-3540 or jbennett@annistonstar.com.

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