Describe yourself, or else others will describe you by their own perception.

That was the marketing lesson an urban planning firm presented to senior city officials and many other residents Friday. They had gathered at the Heflin Community Arts Center for the unveiling of a description the firm thought would work for the Cleburne County city.

When the Class 5A, Area 10 softball tournament begins May 1 at Lincoln, the Cleburne County Tigers will open against Clay Central at approximately 4:30 p.m.

The Tigers and the Volunteers split their regular-season series.