Nintendo cutting Wii price by $50
by The Associated Press
Sep 25, 2009 | 3033 views |  0 comments | 18 18 recommendations | email to a friend | print
NEW YORK — Nintendo on Sunday will cut the price of its popular Wii console by $50 in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario Bros. games.

The Wii, whose game control senses motions without having relying solely on buttons and levers, is the top selling console worldwide. The new $199.99 Wii will include the Wii Remote controller, Nunchuk controller and Wii Sports software.

"Our research shows there are 50 million Americans thinking about becoming gamers, and this more affordable price point ... mean many of them can now ... find experiences that appeal to them," said Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing.

Console price cuts are customary for the video game industry after the systems have celebrated a birthday or two, because they help lure in mass audiences who don't want to spend large chunks of cash on them.
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