Editorial: A Coke and a smile
by The Anniston Star Editorial Board
Feb 03, 2014 | 1968 views |  0 comments | 24 24 recommendations | email to a friend | print
Social media was aflame Monday morning with conservatives red-hot over a Super Bowl ad by Coca-Cola.

A rendition of “America the Beautiful” sung in multiple languages and featuring a culturally diverse group of Americans inspired anger and threats of a boycott from the right.

A couple of reactions:

• Coca-Cola is in the business of selling soft drinks to consumers across the globe. It doesn’t take its marketing lightly, carefully honing ads to appeal to the widest audience possible. If a Coke ad leaves a viewer unhappy, there’s a good chance he or she is on the wrong side of history.

• This overheated response sheds light on why Republicans have had difficulty creating an immigration policy. Demographics and changing public attitudes lead in one direction while a hard-core conservative wing of the nation that mostly votes with the Republican Party refuses to budge.

• Health experts tell us increased consumption of sugary drinks is a leading contributor to the U.S. obesity crisis. We note with some irony that a boycott — as ill-considered and unproductive as it might be — could make the nation healthier.
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Editorial: A Coke and a smile by The Anniston Star Editorial Board

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