HOT BLAST: Offshore marketing of an NBA franchise
Nov 05, 2013 | 1075 views |  0 comments | 13 13 recommendations | email to a friend | print
Sacramento Kings' John Salmons, right, drives the ball past Golden State Warriors' Andre Iguodala Saturday in Oakland, Calif. (AP Photo/Ben Margot)
Sacramento Kings' John Salmons, right, drives the ball past Golden State Warriors' Andre Iguodala Saturday in Oakland, Calif. (AP Photo/Ben Margot)
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The Sacramento Kings of the NBA have hit upon an interesting form of marketing. They are going offshore, promoting the team in India.

NPR's Morning Edition highlighted the story today.

Earlier this year, the Kings were sold to a group headed "by software billionaire Vivek Ranadive, who will become the first Indian-born owner in National Basketball Association history," according to a Bloomberg report in May.

The club has developed a website specifically for Indian readers.

Here's how the hometown Sacramento Bee newspaper quoted an executive with the Kings:

“A key facet of our ownership group’s vision is for the Kings to become India’s home team,” said Kings President Chris Granger. “Between our dance team performing in India this summer, a live telecast on Sony Six for our home opener, and the launch of the website, we are committed to reaching out to India, and all of Asia, in a comprehensive way. This is just the beginning.”
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