Beginning Saturday Crowe joins the media as color analyst on the Auburn coverage of Rivals.com’s second screen venture called “Coaches Cabana.”
Stationed inside the 17-16 restaurant near Toomer’s Corner, Crowe and former Auburn safety Rob Pate will be offering commentary every week via on-line streaming and social network interaction to supplement fans’ game day experience on their personal devices.
“When you read the experts who are watching the trends about enhancing the fan experience, they’re all saying this is where it’s going, this is going to be the norm,” said Crowe, whose main pursuit these days is in sports medicine education. “The game needs interactivity. It needs intimacy. This is just bringing it right into the moment.
“I’m a football person. I loved Auburn when I was there. Football is going to mean the same to me the rest of my life. I was going to be finding something to do for my football needs. It’s about as good an opportunity as I could ask for.”
The concept, the brainchild of former Oklahoma and Dallas Cowboys coach Barry Switzer, is being launched in 14 BCS markets — eight in the SEC — all with former coaches at the schools they’re covering providing insight. Bill Oliver (Alabama), Danny Ford (Clemson), Ray Goff (Georgia), Jackie Sherrill (Texas A&M) and Johnny Majors (Tennessee) are among them.
“It’s sort of a brotherhood,” Crowe said. “I think I’ve been on the field with every one of them before.
“I feel like the Auburn show is competing with those guys. We’re going to have to work to make sure the fans appreciate it just like when you’re coaching a football team.”
Crowe, an Auburn assistant from 1982-85, was Jacksonville State’s head coach from 2000 to last season. He was the Gamecocks’ second-longest tenured and second-winningest head football coach.
“I don’t see myself being a media darling,” he said. “I’m going to have to re-brand myself a little bit, but I think I can bring some expertise. But I’m not going to try to build a career out of this.”
Sports Writer Al Muskewitz: 256-235-3577. On Twitter @almusky_star.