That’s why fundraising leaders at the YMCA of Calhoun County were happy to announce Friday the total raised by volunteers working on the 2011 Strong Kids Scholarship Fund: $143,595.
It’s a record amount of cash for the local Y to raise in an annual campaign — the kind that supports the core mission — said president and CEO Jerry Adkins.
Strong Kids Campaign chairman Jim Freind of Alabama Power Co. said while the Y always appreciates in-kind services it receives from businesses, cash is best for enabling the YMCA to provide its own services to families and their children.
“It’s hard to send kids to camp on in-kind services,” Freind said.
The campaign set a few records of its own in the “Strong Kids” era of fundraising, which dates back to 2005.
“We set some lofty goals and you made it happen,” Freind told a lunchtime audience of campaign workers and Y employees at the Alabama Power Company auditorium
He said the 73 members who helped raise money throughout the community represented a record number of campaigners. The number of cards distributed to potential donors, 788, was also a record, he said. Cards tell the bean-counters back at the office who’s donated and the amount given.
At the end of the six-week campaign, 578 cards were turned in, 216 of which were completely new donors, Freind said.
“A few cards we’re still chasing,” he added, noting that when that amount comes in, and is combined with a couple of other fundraising efforts scheduled in the coming weeks, the Y might still hit its overall Strong Kids goal of $155,000 cash.
Those efforts include a clay-pigeon shoot on Friday, April 1, and a “walk-a-thon” sponsored by an Anniston civic club on Saturday, May 14, in which Adkins promises to walk five miles in exchange for $50 pledges.
Despite not quite reaching its goal, the campaign was gratifying for the amount of money it did raise in recessionary times, said Freind.
“It exceeded my expectations,” he said.