PELL CITY – Lisa Gaither said she enjoys living along Logan Martin Lake, but Pell City and the surrounding areas offer much more than the lake's recreational opportunities.

She points to Jefferson State Community College, the Robert L. Howard Veterans Home, St. Vincent’s St. Clair Hospital, the thriving business districts and all the manufacturing companies in the Pell City Industrial Park.  

“There are such a variety of opportunities here,” Gaither said, pointing out that Pell City was listed among the Top 10 most business-friendly cities in Alabama by the Alabama Policy Institute.

“We need to capitalize on that.”

And as the newly appointed Greater Pell City Chamber of Commerce executive director, Gaither wants to emphasize what area residents already know – that Pell City and the surrounding areas offer a great quality of life for those who live, work and play here.  

“Pell City absolutely has a lot to offer,” she said. “There’s more than just a lake here.”

Gaither is getting her feet wet and testing the waters, and not just in Lake Logan Martin, but around Pell City and St. Clair County, meeting and talking to city and county officials, business owners and chamber members, as well as the general public, during her first week on the job as the chamber’s executive director.

She is already looking at ways to highlight the area in an effort to help increase economic development and growth.

Gaither has a strong background in workforce and economic development.

“She has a wealth of experience that she brings to the table for the chamber,” said Greater Pell City Chamber of Commerce President Paul Lett.

He said the Greater Pell City Chamber of Commerce is fortunate to have Gaither at the helm.

“She has great character and integrity,” Lett said, adding that Gaither not only cares about the area, but the people who live here. “She has a great desire to promote businesses, not just here, but around the area. I am looking forward to her taking us to the next level.”

Gaither is a Jacksonville State University graduate, holding a bachelor’s degree in economics and business administration.

She is an active member of the Pell City Civitan Club and a board member of the Community Action Agency of Northeast Alabama.

Gaither said she knows that as the chamber executive director, she will wear many hats.

“I look forward to managing, networking and social events, the professional development efforts, service and volunteer opportunities, along with expanding the role in economic and workforce development efforts,” she said.

Gaither was a project manager for the Alabama Department of Postsecondary Education in Montgomery, where she worked in workforce development.

Prior to that she worked at Central Alabama Community College in Talladega, where she also worked in workforce development, and at Gadsden State Community College, where she helped promote, developed a curriculum and recruited students for the CARCAM grant program, which trained students for manufacturing jobs, specifically in the automobile industry.

More recently, Gaither worked for Fields Gossett Realty in Pell City.

“I am excited to advocate for our area, because there are so many great opportunities for economic growth,” she said.

Gaither said she enjoys the outdoors, boating and swimming on the lake. She also enjoys playing golf.

Gaither has two grown sons, Jeremy Howard, 29, and Jerrod Gaither 32, and four grandchildren.