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October 21, 2014

In My Opinion Mark Edwards: Headlines for Jeter ad say plenty

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Posted: Wednesday, July 16, 2014 8:52 pm | Updated: 8:56 pm, Wed Jul 16, 2014.

Nike unveiled a new commercial at baseball’s All-Star Game on Tuesday night, paying tribute to the Yankees’ retiring shortstop Derek Jeter.

It lasts 1 minute, 41 seconds and puts a spin on Jeter’s habit of briefly tipping his helmet as he gets settled into the batter’s box. In the commercial, after Jeter gets set to hit, Red Sox pitcher Jon Lester tips his cap back. Plenty of celebrities join him, including Spike Lee, Phil Jackson, Billy Crystal, Rudy Giuliani, Tiger Woods, former Yankees manager Joe Torre, Michael Jordan and former Yankees teammates Mariano Rivera, Andy Pettitte, Tino Martinez and Jorge Posada.

As news broke of the commercial, the headlines that various news organizations used told plenty about where they were from and what their focus was.

The CBS-TV affiliate in New York: “MUST-WATCH: Celebs, Fans, Players Pay Tribute To Jeter In Commercial.”

The New York Post: “See who tips a cap to Derek Jeter in new commercial.”

CBS’ national website, reflecting the network’s investment in golf: “Tiger Woods makes appearance in new Derek Jeter commercial.”

Boston.com, which covers the rival Red Sox: “Self-Indulgent Derek Jeter Commercial Tips Cap to Derek Jeter.”

So, how should an Alabama news organization headline that story?

Maybe this: “Star-studded commercial for retiring baseball player doesn’t include Nick Saban.”

Hey, Alabama is a Nike school, right? Jeter attended the Alabama-Ole Miss game last year, and Yankees manager Joe Girardi spoke to the Crimson Tide football team before last season.

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