by Lisa Davis
Features Editor
Michael Pollan is carving out a place for himself as the nation's food guru. The author of The Omnivore's Dilemma, Pollan is an advocate of food — real food, simple food, fresh food, local food, pleasurable food. (He's not real big on factory farms.) There was a grassroots effort to have him nominated as President Obama's Secretary of Agriculture, but Pollan prefers to do his advocating from the outside. His newest book is Food Rules (Penguin, $11), a pocket-sized guide full of easy-to-remember rules.