In years past, the Southeastern Conference's Media Days have been likened to a concert atmosphere with the littering of rock stars.

Just two years ago, it was the return of Nick Saban — this time in crimson garb.

Last year, it was Florida quarterback Tim Tebow with his Heisman Trophy in tow.

This year, though, the label of "Rock Stars" has grown out of chic.

Florida coach Urban Meyer summed up the event, which kicks off today at the Wynfrey Hotel, with just five little words.

"It's going to be nuts," Meyer said after speaking to high school coaches in Huntsville last week.

With all due respect to Mr. Meyer and his pair of championship rings, it's already been nuts, sir. This will only be a continuation.

There will be plenty of nutty storylines, most of them concerning the SEC's version of musical chairs.

Arkansas' Bobby Petrino, who was once at Auburn as the offensive coordinator, and Ole Miss' Houston Nutt, the former coach at Arkansas, are last year's news.

This year it's the Rebels' in-state rival, Mississippi State, being led by Dan Mullen, who left Tim Tebow and Florida's offense to straighten out the Bulldogs. It's a move we liken to leaving Reese Witherspoon. (We're talking to you Ryan Phillippe.)

But the biggest move was one the SEC imported from the NFL: Tennessee head coach Lane Kiffin.

The SEC's own Mouth of the South, who replaced SEC Media Days buzz maker Phil Fulmer, has been making headlines ever since he was hired.

He's (wrongly) accused Meyer of breaking recruiting rules, then broke a few of his own. South Carolina, Georgia and Alabama are among the other conference schools he's taken shots at since rolling into Knoxville in December.

At the last gathering of SEC leaders, Kiffin offered no apologies for statements at the SEC Meetings held in May in Destin, Fla. He did, however, apologize for calling Meyer a "cheater" in February.

South Carolina coach Steve Spurrier, reportedly, got in one solid shot at Kiffin while waiting for an elevator at the spring meetings. The encounter regarding statements made by the Florida coach about Kiffin's recruiting left the former Oakland Raider coach red in the face and without words of rebuttal.

Kiffin and Tennessee won't take their turn in front of reporters until Friday morning, ironically, right after Spurrier and the Gamecock representatives finish with the firing squad.

Mr. Meyer, you were right about it being nuts. Nuttier than a fruitcake, actually.

More like wall-to-wall nuts. Currently, there have been 960 credentials issued for the event compared to 836 a season ago.