Tips for taking your marketing message further For businesses and non-profits, the marketing goal is the same: finding a way to get the word out and create brand recognition. In today's world, where consumers are subjected to an almost constant barrage of ads in a wide variety of media, it can be hard for a single organization to stand out. Having a dedicated, creative marketing team on your side will help, but that's just the first piece of the puzzle.
Help for overqualified job seekers in a difficult market Today's highly competitive job market presents challenges for everyone seeking employment. Recent graduates and seasoned professionals alike encounter limited opportunities. The tight job market can be especially hard on job seekers with 15 or more years of work experience. As they look through posted jobs, they often fi...
Pre-employment tests: What every job seeker should know With the economy strengthening, today's job seekers have more of an opportunity to find a job than in years past. However, that hardly means that companies are taking the decision to hire lightly. With still unprecedented numbers of applicants vying for each open position, companies are putting a greater emphasis on choosing the best of the group, and they are armed with more weapons than ever to do just that.
How the Internet has changed companies' marketing plans It wasn't that long ago when the marketing menu for businesses consisted of print, radio and television. But as the Internet took hold, and Americans began to spend larger and larger shares of their time online, businesses began to see the opportunities offered by Internet marketing.
New job skills can increase your chances of being hired Many Americans are involved in prolonged job searches these days. With the U.S. Bureau of Labor Statistics reporting the unemployment rate still hovering around 8 percent at the end of April 2012, competition among job seekers can be daunting. This is a good time to evaluate your viability in the job market, beginning wi...
An American business success story For more than 200 years, the United States of America has been viewed as the land of opportunity - a nation where almost anyone who is willing to work hard can become successful, regardless of how they start out.
Trend alert: The future of in-store shopping goes high tech Gone are the days of loading the station wagon and heading to the local mall to spend the entire day getting everything the family needs. Today, American shoppers are savvy and smart. They know exactly what they want and how they'll get it. As a result of this fast-paced shopping evolution, the retail environment is tran...
For career success in today's tough economy learn the G.L.O.W. method Good is just not good enough for many employers today. As companies look to do more with less, hiring managers are drawn to those job candidates who stand out from the crowd and clearly illustrate the value they bring to an organization.
The importance of marketing your soft skills in the job search As many Americans continue to search for employment, everyone is looking for ways to make the most of every interview opportunity. Of course, a good resume will reflect your technical training and experience. However, there is more to your overall qualifications than that. Your soft skills are an important part of the wh...
Accountants the backbone of the business world When you think about the backbone of a business, it's not the owner, CEO or board of directors who keep everything trucking along. Instead, it's the accountant who leads the finances of small and larger companies into the future.
Tax time: Organization tips that will make filing easier Tax time: Organization tips that will make filing easier
There are two approaches to taxes: you can either make it hard on yourself, or easy on yourself. Most people who end up stressing about meeting the April deadline and panicking as they face the stacks of paperwork aren't properly prepared. But those who put a little forethought into getting organized before they file find that it's not so bad - though getting a refund will always make the effort worth it.
While it's true that the ta...
Why your social media habits are just as important as what's on your resume You may have spent hours making sure you are using just the right action verbs in your resume, and crafted the perfect cover letter to catch the attention of your future employer, but if you haven't spent the time to clean up what's on your Facebook page, all that work could be for naught. Not only do social media sites ...
