The United States and Britain are close allies, and thankfully so. But, gosh, the British Embassy's Twitter mistake this weekend was especially awkward.
This year marks the 200th anniversary of the British's burning of the White House during the War of 1812. (The war didn't end until 1815; the White House was torched a year earlier.) On Sunday, in remembrance of that event, the British Embassy in Washington sent this tweet:
200 yrs ago today, British redcoats marched down Penn Ave to set fire to the White House.— British Embassy (@UKinUSA) August 24, 2014
Then it sent this one:
Commemorating the 200th anniversary of burning the White House. Only sparklers this time! pic.twitter.com/QIDBQTBmmL— British Embassy (@UKinUSA) August 24, 2014
Which led to an apology tweet:
Apologies for earlier Tweet. We meant to mark an event in history & celebrate our strong friendship today http://t.co/gs3heJDMzt— British Embassy (@UKinUSA) August 25, 2014
This is a lot about nothing, of course. But it does show how in the use of social media -- where nuance is hard to judge -- funny little things can go a long way in the wrong direction.
-- Phillip Tutor