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November 26, 2014

HOT BLAST: The biggest apparel contracts in the Southeastern Conference

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Posted: Monday, August 18, 2014 12:54 pm | Updated: 4:39 pm, Mon Aug 18, 2014.

When college football season starts later this month, here's a test: Count how many Nike logos (for Alabama) and Under Armour logos (for Auburn) are displayed on each player during games.

I don't know what the answer is, but it's clear that Nike, UA and Adidas expect lots of televised branding when the teams wearing their gear are on the tube. They pay handsomely for that advertising.

It's one of the many big-business aspects of college football. To that end, this database shows the size of the contracts of most SEC schools, including Alabama and Auburn.

Look at the size of LSU's Nike contract. Not even Alabama can touch that, apparently.

-- Phillip Tutor

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