Cable One announced Friday that it will carry the SEC Network when the new channel launches Aug. 14.

"We are very excited about adding the SEC Network to our channel line-up," Joe Felbab, Cable One's vice president of marketing, was quoted as saying in a press release. "We are committed to listening to our customers and will continue to deliver to them the best possible programming."

It’s welcome news for college football fans in the Anniston area, where Cable One serves approximately 24,000 customers. The ESPN-launched network will provide 24-hour coverage on the Southeastern Conference’s sports teams, including Alabama and Auburn football. The deal should also give Cable One a boost over a local competitor in DirecTV, which has not struck a deal for the network.

Attempts to reach Cable One after the announcement were not immediately successful.

Patricia Niemann, a public relations manager with Cable One, told The Star last month that customer demand had made landing the network a priority.

Cable One has been involved in disputes with several network providers in recent years, including Turner Broadcasting and Viacom. Earlier this year, Cable One pulled the plug on 15 channels including Comedy Central, MTV, Nickelodeon and Spike after not renewing a contract with Viacom.

Staff Writer Brian Anderson: 256-235-3546. On Twitter @BAnderson_Star.