Jacksonville now has a store that sells apparel for plus size women. It’s All About You! - Dream Wear and Accessories for Women opened May 31 on the west side of the Square, where the Vault was located.
The shop sells strictly plus sizes from 1X - 6X. Along with dresses, pants (to include Palazzo pants), skirts, capris pants, jeans, tunics and tops, the shop is filled with flip flops, lingerie, statement jewelry sets, scarves and other items. It’s open Monday-Wednesday from 10 a.m.-5 p.m., Thursday from noon-7 p.m., Friday from 10 a.m.-5 p.m., and Saturday from 10 a.m.-3 p.m. They are closed on Sundays.
“It’s like a dream for me,” said owner Beth Cox. “I’ll be retired from the State of Alabama on Sept. 1, and my husband has been very supportive and encouraged me to open before my retirement. At the present time, my mom and sister work there until I can devote my time to being there more often. Currently, I work Saturdays and Mondays at the store.”
Even though she was an Army brat and traveled with her family and is originally from Illion, N. Y., Cox has been in Alabama since 1978. She has been a state employee for the past 25 years. She is currently a departmental procurement officer at the National Guard site on Fort McClellan.
“I’d been thinking about opening a store for years, but I never knew what kind of store to open,” said Cox. “My sister mentioned a store for plus sizes because the sizes we carry are really hard to find around here so it was decided that would be a great place to start. I asked questions of people on Facebook, did a little research and opened the store. There has been a lot of support from people on Facebook and I do ask for any suggestions on what I should carry, for example, dresses for a wedding, head bands, longer tunics, etc.”
Cox said as far as she knows, she’s the only shop in the county that carries exclusively plus size clothes, with the exception of Lane Bryant in Oxford.
She said so far, business is good.
“I’d like to see more people come in, but they aren’t used to us being on the west side of the Square,” she said. “This side of the Square has been empty for so long and I would love to see more people utilizing the Square for events to bring people downtown to shop. I am big on shopping locally to help support the small businesses that open to benefit our neighbors. I will admit that parking is hard, but it is well worth it to come and shop with us and the other businesses on the Square. There is additional parking on the side and in the back of the building. Also, there is so much history in the buildings on the Square that it makes me feel ‘hometown’.”
Cox has been married to Jeff Cox, who is originally from Wisconsin, for nearly two years . He is a state employee in the National Guard. He has served two terms in Iraq and Afghanistan.
Her daughter, Mary Fowler, attends Jacksonville State University and will graduate next year. Her sister, Sue Appleton, and her family, husband Rick, children Michael, Rebekah and Jessica live in Jacksonville. Sue’s mother, Philbeth Guarnieri, has a published children’s book that is currently sold on Amazon. Copies are available in Beth’s store
“We all pull together for this shop,” said Beth. “It’s truly a family affair.”
Her stepchildren are Brandi and Brett. She has three step grandchildren, Tianna, Dawson and Alyssa.
Cox was previously a Girl Scout leader for about 11 years and wrote a column, The Friendship Circle, for The Jacksonville News about the events and happenings of the neighborhood Girl Scouts.