When you purchase Kellogg's cereal with the "$5 Concession Cash" promotion, go to http://cars2.kelloggs.com and enter the code inside the box.

Four codes in your account can be redeemed for special promotions, like $5 in concession cash.

Since AmStar theatre in Oxford is not on the list for concession cash, you can enter four codes and request a $5 gas card.

Codes must be entered and redeemed by 6/30/12.